Turning into an Obsession

This ad isn’t selling, but it is telling a message through words. It copies the name of a perfume/cologne and uses it as its other meaning, Obsession. Instead of Obsession the fragrance, it’s actually obsession, meaning mania. The illustration shows a picture of a women’s body leaning over a toilet bowl and holding on to her stomach. Her back is faced to us, the audience. Through the black and sepia color scheme; the audience can see the bones in her back, indicating that she is too skinny. The women holding her body shows me that she is self conscious about her body and that she is in a lot of pain. The cause and effect of this ad is pointing out that there is too much pressure on women to have the nicest bodies and that bulimia has become an obsession for women. This appeals women trying to maintain that super model body. This parody uses the original ad by showing that the Ck Obsession models are really skinny and that their ads are setting a bad example for females to look exactly like the models on their ads. I think this ad is trying to get across, that this is the result and influence of the Ck ads on women. This ad is not cultural commentary because I don’t think the intended audience is one group of people, but this is to everyone, because women everywhere are conforming to bulimia. As a broader message I think this ad is saying don’t be forced to do this to oneself, because it’s not worth it. It will turn into an obsession.