This ad has a great amount of sex appeal. The author of this ad chose to make this ad in black and white. These colors show shade and tints of the two models, Kate Moss and Marky Mark’s, bodies. On Marky Mark you can see how some of his upper body is highlighted. There are darker shades to better define his abs and muscular arms. Kate Moss has her face and the side of her body highlighted. Her legs are darker however. This Ck ad is definitely selling Ck underwear. It uses sex appeal by having the two models half undressed. Kate Moss wears no shirt, only white underwear with Calvin Klein imprinted on it. Marky Mark on the other hand, has jeans over his underwear, but his jeans are sagged down so you can still see the underwear and the brand name. The models barely having clothing on is really attention grabbing.
Their bodies touch showing intimacy and romance. They have great looking bodies that the consumers would want to imitate. That’s how this ad sells. This ad is very appropriate even when sex appeal is used to advertise. Although the models are not fully dressed they are still covered and don’t bare everything to see. You can see much of their bodies, but not all of it. The model’s private parts are all covered. The lightest and brightest colors in this picture are of the underwear that the models are wearing. The words Calvin Klein are also in white advertising its name. This ad uses pathos through the models. The as shows how good theses models look in Ck underwear. It exaggerates how Ck under would look on people. Not everyone has a wonderful physique like these models, but this ad does an amazing job advertising its products.
Their bodies touch showing intimacy and romance. They have great looking bodies that the consumers would want to imitate. That’s how this ad sells. This ad is very appropriate even when sex appeal is used to advertise. Although the models are not fully dressed they are still covered and don’t bare everything to see. You can see much of their bodies, but not all of it. The model’s private parts are all covered. The lightest and brightest colors in this picture are of the underwear that the models are wearing. The words Calvin Klein are also in white advertising its name. This ad uses pathos through the models. The as shows how good theses models look in Ck underwear. It exaggerates how Ck under would look on people. Not everyone has a wonderful physique like these models, but this ad does an amazing job advertising its products.
1 comment:
I think someone just had way too much fun editing this ad because the legs of Kate Moss are darker than the rest of her body. It doesn't look natural! I wish I was Kate Moss just so I could get that close to Marky Mark! I also think the authour of this ad chose to do this photo in black and white because it makes the underwear pop out of the picture. It also grabs the attention of the audience. Same goes with the white letters of "Calvin Klein". "Not everyone has a wonderful physique like these models, but this ad does an amazing job advertising its products.", you couldn't have said it any better.
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